Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
- Sony Alpha 7 IV
- mirrorless full frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 7.62 cm touchscreen
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals, and now birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- High capacity battery
- with standard Sony 28-70 mm F3.5-5.6 lens
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for both still and video shooting.
STUNNING IMAGE QUALITY:
The 33-megapixel rear-exposed Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from Sony's latest professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.
UNREACHED AUTO FOCUS PERFORMANCE:
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release, so you won't miss a moment.
UNIQUE OPERATION:
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3-inch tilting touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. Sony's new intuitive touch menu system, dedicated photo/video/slow-motion/time-lapse dial, and dual card slots make it easy to switch between photo and video recording - so nothing gets in the way of your creativity.
BEST QUALITY VIDEOS:
Record videos in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also offers unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.
STAY CONNECTED:
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
TOP TECHNOLOGY FROM SONY:
Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
Often bought together
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
Short profile
- Sony Alpha 7 IV
- mirrorless full frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 7.62 cm touchscreen
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals, and now birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- High capacity battery
- with standard Sony 28-70 mm F3.5-5.6 lens
Product description for Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for both still and video shooting.
STUNNING IMAGE QUALITY:
The 33-megapixel rear-exposed Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from Sony's latest professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.
UNREACHED AUTO FOCUS PERFORMANCE:
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release, so you won't miss a moment.
UNIQUE OPERATION:
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3-inch tilting touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. Sony's new intuitive touch menu system, dedicated photo/video/slow-motion/time-lapse dial, and dual card slots make it easy to switch between photo and video recording - so nothing gets in the way of your creativity.
BEST QUALITY VIDEOS:
Record videos in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also offers unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.
STAY CONNECTED:
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
TOP TECHNOLOGY FROM SONY:
Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
Blog posts
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
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